35% of all ad budgets are now going to Digital

We help you get your share of it!

What We Do Contact Us
AIM Solutions
digital-ads

We Make Your Digital Ads Showcase Results

AIM (Advertise, Integrate, Measure) Solutions helps media companies build local sales revenues with the right mix of YOUR digital display inventory, and marries it with search when the conversions are taking place. Our proven program generates annual advertising commitments for your clients with your station’s digital inventory, digital service offerings and search marketing. We EMPOWER SALES REPS. With our program your Account Executives will retain customers longer. AE's will be able to educate customers about the average cost per lead their advertising and marketing plan will generate. Our client tracking provides the tools for your sales team to showcase customer closing ratios and ROI based on customer cost per acquisition. Quit missing out on revenue that continues to shift to digital media. Implement a plan to drive digital revenue that works and offers quantifiable accountability for your clients!

Grow

Grow local digital revenue share with a proven formula. Sell digital advertising and services in a manner more consistent with the customer buying journey. 

Measure

 Provide cost per acquisition reporting to your customers and showcase the REAL value of digital advertising coupled with the time when the consumer is looking to make a purchase. 

Conversions

Give your customers measurable conversions. This proven formula is implemented by largest local direct marketing companies in the country generating over 4 billion in sales each year.

Empower

Empower your Account Executives to confidently sell cross platform and embrace new digital media opportunities.

Deliver

Deliver results. Your AE’s will be equipped with a dashboard that tells the success story and will be able to integrate digital advertising and search marketing with broadcast schedules already sold to clients. 

Accountability

Keep your customers accountable for conversions! Don’t let them EVER say advertising doesn’t work again. We show you how to crush that objection permanently!

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By 2020, Digital advertising is expected to account for 44.9% of all US media spending compared to 32.9% for television and 6.1% for radio. Is your media company ready? Do you have the right plan to take more than your fair share of the market dollars?

[*source eMarketer March 2016]

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AIM Sells FOR You

AIM is committed to putting digital empowerment into the hands of your AE’s! We work with you every step of the way from prospecting training and tips to client presentations. The experts at AIM will train your sales reps to sale one seamless digital/search solution. Our sales program is easy to understand and convey to clients. It’s the simple combination of the right digital products, search exposure and reporting to manage customer expectations. We will help you grow and retain local direct business for both your traditional and digital sales goals. Empower your sales reps:

Sell One Seamless Integrated Digital Solution

Manage Expectations with Expected Lead Counts for Marketing Plans

Track Your Clients Ability to Convert Sales

Report Your Successes Back to the Client

 

 

 

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Rookies & Seasoned AE’s Will Love AIM

One program will change the way your sales reps think about how they should be engaging their clients with digital advertising opportunities!
How many times has your AE:

Been stumped by a client claiming “advertising doesn’t work” and come back requesting more spots?

Tried to overcome clients thinking “the grass is greener on the other side” and leave your station for a competitor’s “bigger package”?

These are age old objections our experts have had to work to overcome as well. Why? Because we come from the broadcast industry and our sales program combines the ability to showcase how digital display advertising is actually working when the customer begins the decision making journey. Your client’s customers are truly influenced by their display advertising and we help you showcase the results your station drives when a person is conducting their research for products or services.

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Our Solution

Integration is key to the future success for broadcast teams. This is one sales program that integrates new media advertising and showcases how customers engage with your client’s branded advertising and choose your client more often when making purchase decisions. Your AE’s will be armed with client dashboards showcasing real data and how your advertising platform delivers the strongest ROI for clients. Add broadcast packages into the mix and further showcase the power of advertising across multiple screens without any fees to Aim. At Aim – we are your secret weapon! We sell your annuals and give you the reporting your AE’s need to retain and grow their customer relationships.

This easy to understand and implement strategy will alleviate many of the complications currently facing broadcasters and how to move your digital product. AE’s will be able to enthusiastically set the right appointments and decision makers will see an easy to understand program. Our program is the same as having your customers integrate branding, direct response and what was previously know as phonebook style advertising directories of the past. The largest integrator of mass advertising , targeted digital and search marketing will surpass 3 billion in local advertiser sales for 2016 – how does your media company stack up?

Let’s get started today!

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The Team Behind AIM

We are a diverse group of digital guru’s and broadcast professionals with decades of experience in digital media, search marketing and television/radio advertising sales and sales management. Hey we are just like you and we know what you are facing as you need to grow your digital sales capabilities.

We work as team, not just with one another, but also with the sales teams in your media company. With our extensive knowledge in both the agency and broadcast worlds, we bring a refreshing and innovative approach to selling digital media and showcasing the value of advertising and how it impacts the consumer’s decision to purchase products or services.

We can work with your in-house digital team or provide all the digital services you need for your sales reps to achieve their sales goals. We are experts in AE sales training, website development, search engine optimization, search engine marketing and we know traditional media like no other digital partner!

Contact us today for a free consultation and let’s put the winning advantage with your media company!

team-members
Kim Holzer
Kim Holzer

Kim Holzer

Director of Account Services
Milena Whitson
Milena Whitson

Milena Whitson

Director of Content Marketing
MacGregor Merritt
MacGregor Merritt

MacGregor Merritt

Web Development
Rusty Holzer
Rusty Holzer

Rusty Holzer

Director of SEO
Hannah Landry
Hannah Landry

Hannah Landry

Account Coordinator
Kainyn Childress
Kainyn Childress

Kainyn Childress

Reputation Management
Haley Buchanan
Haley Buchanan

Haley Buchanan

Graphic Design
Claire Oldham
Claire Oldham

Claire Oldham

Customer Care
Kim Holzer

Kim Holzer

Director of Account Services
Milena Whitson

Milena Whitson

Director of Content Marketing
MacGregor Merritt

MacGregor Merritt

Web Development
Rusty Holzer

Rusty Holzer

Director of SEO
Hannah Landry

Hannah Landry

Account Coordinator
Kainyn Childress

Kainyn Childress

Reputation Management
Haley Buchanan

Haley Buchanan

Graphic Design
Claire Oldham

Claire Oldham

Customer Care
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Connect with us

Get in touch with us!

Big or small, we’ve got a solution you need. We will help you sell annual advertising commitments to a broader base of local direct businesses!